GRUMA was founded in Cerralvo, Nuevo León, Mexico with the goal of providing Mexicans with easy access to their main dietary staple, the tortilla.
GRUMA acquires the old MISSION Tortilla Factory located in the San Fernando Valley of Los Angeles.
MISSION continues to evolve to meet growing demand, acquiring additional brands and 10 plants in the US.
MISSION successfully launches Carb Balance and begins expanding its Better-For-You line of products based on the premise of offering healthier options without compromising on flavor.
MISSION transforms an old General Motors plant in Panorama City, CA into a LEED Gold certified tortilla plant that can prevent more than 1,300 metric tons of carbon emissions annually.
MISSION opens its new, state-of-the-art, plant in Dallas, TX with the capacity to produce 30 million tortillas daily.
MISSION Mexico passionately delights consumers with the best tortillas, tostadas, baked products and snacks. We´re proud to be a part of family meals and gatherings, providing an authentic product experience for every moment.
MISSION was launched in Costa Rica in 2005 and has since become the leading brand in the wheat tortilla market, offering a wide array of flatbreads, flavors and better for you products.
In 2000 MISSION expanded into the UK and quickly became Europe's leading Flat Bread producer. The Simply Good line of products was successfully launched in 2018 with Sourdough and Linseed wraps.
In 2018 Kidzania Malaysia and Mission Foods partnered to introduce the MISSION brand to children as well as focusing on healthy eating and healthy living.
MISSION launched into China retail in 2014 and continues to introduce new products and build awareness of how to use our range of flatbreads and chips in everyday Chinese cuisine.
GRUMA acquired a plant in Melbourne, Australia in 2007. Today MISSION Wraps are leading the retail market along with an extensive range of other products.
In 2017 MISSION opened a state-of-the-art tortilla/snacks factory and launched the MISSION Healthy Food Center with Kidzania Moscow to help educate children and parents on how easy and heathy it is to make wraps.
The World Branding Forum awarded Mission the World Branding Award, an international award presented to the best global brands for their achievements in branding.
Each bag of Salsa Verde, Chile Limón, and Queso Jalapeño is chock full of crispy, crunchy, authentically spicy chips that feature flavors you’d find in your favorite Mexican dishes.