Our History

Our History

At Mission we believe that good food can take you places. From our humble beginnings as a small tortilla factory in the San Fernando Valley of Los Angeles to a global brand known around the world, we’ve always strived to help you explore the endless possibilities for tortillas and tortilla chips.

Mission Foods US

Around the Globe

1949

GRUMA was founded in Cerralvo, Nuevo León, Mexico with the goal of providing Mexicans with easy access to their main dietary staple, the tortilla.

1977

GRUMA acquires the old MISSION Tortilla Factory located in the San Fernando Valley of Los Angeles.

1989

MISSION continues to evolve to meet growing demand, acquiring additional brands and 10 plants in the US.

2004

MISSION successfully launches Carb Balance and begins expanding its Better-For-You line of products based on the premise of offering healthier options without compromising on flavor.

2010

MISSION transforms an old General Motors plant in Panorama City, CA into a LEED Gold certified tortilla plant that can prevent more than 1,300 metric tons of carbon emissions annually.

2018

MISSION opens its new, state-of-the-art, plant in Dallas, TX with the capacity to produce 30 million tortillas daily.

MEXICO

MISSION Mexico passionately delights consumers with the best tortillas, tostadas, baked products and snacks. We´re proud to be a part of family meals and gatherings, providing an authentic product experience for every moment.

CENTRAL AMERICA

MISSION was launched in Costa Rica in 2005 and has since become the leading brand in the wheat tortilla market, offering a wide array of flatbreads, flavors and better for you products.

EUROPE

In 2000 MISSION expanded into the UK and quickly became Europe's leading Flat Bread producer. The Simply Good line of products was successfully launched in 2018 with Sourdough and Linseed wraps.

CHINA

MISSION launched into China retail in 2014 and continues to introduce new products and build awareness of how to use our range of flatbreads and chips in everyday Chinese cuisine.

MALAYSIA

In 2018 Kidzania Malaysia and Mission Foods partnered to introduce the MISSION brand to children as well as focusing on healthy eating and healthy living.

AUSTRALIA

GRUMA acquired a plant in Melbourne, Australia in 2007. Today MISSION Wraps are leading the retail market along with an extensive range of other products.

RUSSIA

In 2017 MISSION opened a state-of-the-art tortilla/snacks factory and launched the MISSION Healthy Food Center with Kidzania Moscow to help educate children and parents on how easy and heathy it is to make wraps.