Mission Foods Announced as New Title Sponsor for NHRA’s Premier Professional Series
Fan-favorite company adds sponsorship to its already impressive roster of racers, races and raceways.
IRVING, Texas — Oct. 25, 2023 — Mission Foods, the world’s leading brand for tortillas and wraps, will become the title sponsor of the National Hot Rod Association’s (NHRA) premier professional series, now known as the Mission Foods NHRA Drag Racing Series, beginning in 2024.
Mission Foods and the NHRA first partnered to launch the Mission #2Fast2Tasty NHRA Challenge earlier this year. The program introduced competitive racing to the Saturday schedule at regular season NHRA Camping World Drag Racing Series events, pitting semifinalists from the previous race in all professional categories against one another in a rematch for bonus money and championship points.
“This is a huge opportunity for us to keep connecting with fans while supporting motorsports in a major way,” said Juan Gonzalez, Mission Foods Chief Executive Officer. “There’s nothing better than race weekend, and we are proud that Mission Foods will become the official title sponsor of the NHRA Drag Racing Series.”
Mission Foods will have a significant presence at all NHRA national events and on Fox Sports’ NHRA’s television coverage. Mission Foods will also receive considerable exposure via NHRA’s subscription live streaming service (NHRA.tv) and on NHRA’s social channels and platforms. And even tastier – Mission Foods will be the official tortillas, wraps, flatbreads and tortilla chips of the series.
“We have heard from drivers and fans how much they appreciate Mission being involved with NHRA,” said Sathish Mohanraju, Mission Foods Vice President of Marketing & Trade Marketing. “A lot of drivers have thanked us for the Mission #2Fast2Tasty NHRA Challenge, which has changed the face of weekend racing. NHRA racing fans are extremely brand loyal, and we’ve long felt that our sponsorships are positively driving sales and brand awareness.”
“Mission Foods has already shown such great passion for NHRA drag racing and giving back to racers, and to now have them become our new entitlement sponsor is an incredibly exciting moment for the NHRA and our race teams,” NHRA President Glen Cromwell said. “They were a tremendous partner last year, introducing the Mission #2Fast2Tasty NHRA Challenge that changed the landscape of our race weekends, and we’re thrilled to see that relationship continue to grow on an even bigger level.”
Mission first began its motorsports sponsorships four years ago, and its involvement continues to grow. Today, the company sponsors teams and individual racers across the NHRA, NTT INDYCAR series, American Flat Track (AFT), and MotoAmerica. Mission is also a sponsorship partner for the Sportscar Vintage Racing Association (SVRA), IGT and Trans-Am, as well as the title sponsor of the American Flat Track SuperTwins series, King of the Baggers, Super Hooligan National Championship and Mini Cup by Motul series in MotoAmerica.